Intra Club was a season launch event held at St Kilda Football club in 2019, where fans watched Saints players in action, enjoyed sponsor activations and giveaways and could purchase memberships and merchandise.
The collateral for the event had to be engaging and exciting to encourage fans to attend, and the design needed to connect to the 2019 campaign look and feel, while still having a unique identity for the one-off event.
Player imagery was featured to build excitement for the season to come and the dominant use of red was a step change from previous campaigns that were predominantly white. Typography was used to create the dynamic poster layout that was then used as a graphic element across the digital roll-out.
Posters were displayed throughout Moorabbin encouraging locals to attend, eDMs and social media posts promoted the event and maps, team lists and posters were given out to fans on the day.