St Kilda’s game day is one of the key focuses of the business, not only for the playing group, but for all other aspects of the business with corporate events held, memberships and merchandise on sale and community and sponsorship activations at Marvel Stadium. The game day branding therefore, is one of the biggest touch points the business has with its fan base, and the best place that its fans can experience the ‘St Kilda Brand’.
This project required the re-branding of all collateral in the 2018 campaign style ‘Halo’s On’. The campaign designs featured ‘edgie’ graphics with pops of pink, loud and creative typography, imagery that featured iconic St Kilda scenery and bold photographic treatment of the playing group.
The assets branded corporate function rooms, the membership hub, change rooms, stadium gates and the external concourse.
Megan Mitchell: Graphic Design and Finished Artwork
Malcolm Wallace: Art Direction & Photography
Amanda Stockley: Art Direction